Who is ultimately responsible for the information shared on a unit's social media page?

The unit commander holds ultimate responsibility for the information shared on a unit's social media page. This accountability stems from their leadership role and authority over the unit's actions and communication strategies. The unit commander is in charge of ensuring that all communications reflect the values, policies, and operational security of the unit. This includes overseeing what content is published, ensuring compliance with regulations, and safeguarding sensitive information.

While other roles, such as a social media officer or public affairs officer, may manage day-to-day postings or provide guidance on appropriate content, they operate under the commander's directives and policies. Ultimately, any potential legal or reputational consequences of what is posted fall under the unit commander's purview, reinforcing their accountability for all unit communications, including those on social media platforms.